With a limited talent pool and competition at its highest, it’s critical for agencies to increase efficiency and profitability. Could PSA be the answer you’re looking for? VOGSY founder, Leo Koster has you covered in this Marketo article.
Excerpt from the article:
When it comes to marketing, times have changed. From advertising to public relations, digital has taken over. Hiring and keeping talent is more difficult and the use of consultants has risen, making capacity planning hard. The growth of project-based work is complicating team utilization and pipeline forecasting for in-house marketing teams and agencies. Even acquiring new clients has taken on a life of its own.