MVL: Innovation is such a big part of what O3 World does as an organization. How do you encourage innovative thinking at your agency?
KS: Innovation is our agency’s lifeblood, so it’s our default approach to everything we do. We want to encourage everyone at O3 World to be fluent in innovative thinking, so we have diverse perspectives to draw from in our day-to-day work.
We encourage our employees through daily client work, our labs and ventures program, and our commitment to influencing change in the community through hosting and planning events. We ran Forge Conference for three years, which was a 300-person event centered around UX and product design. We have also run Innovation Day for three years during Philly Tech Week. Recently, we created and ran 1682, a conference dedicated to the business of innovation, which showcased the successes, setbacks, and realities associated with innovation development.