Productized services help your business scale
To rule your industry, you need scalable solutions.
Productization allows agencies, consultants and services firms of all kinds to scale rapidly.
Productizing improves your bottom line
For services businesses, there are few avenues to limiting the costs associated with bids to increase business, and thus revenue. Mainly, they can staff projects with inexpensive resources, or they can reduce the amount of time it takes to deliver a service. Problem is; these tactics lower revenue per project. Productization allows for both cost levers to come into play without necessarily lowering revenue per engagement.
Prescribing your teams’ processes makes them faster and better at what they do, reducing the cost of project execution. If you productize, you can also get high-quality results at a lower cost because you’ve laid out the steps for producing excellence no matter who is doing the work. Chances are greater that you don’t have to hire a more expensive specialist—your teams become experts at delivering the service quickly, smoothly and with high-quality results by repetition.
Even more significantly, cost and sales rates are now predictable, raising profit margins. And the dreaded scope creep that can inject unanticipated time and costs into the project? That’s minimized as your team has a tried-and-tested methodology to deliver the results your customers expect. In fact, the quality of your services becomes better and more formularized as you repeat them again and again, which only strengthens your position as a top player in your industry.