Benefits of ERP software for marketing and advertising agencies
Marketing, advertising and other types of creative agencies live and breathe data. They understand that data is what helps them track campaign success, opportunities and customer relationships.
For starters, with Professional Services Automation ERP, agencies have access to:
- Real-time project tracking information
- Granular project and company financials, including estimated vs. actual budgets and margins
- Employee and company billability data
- Revenue forecasts
All crucial information you need to hit the bullseye on projects in terms of scope, budget and schedule and keep the business running profitably and predictably.
In fact, having these insights at their fingertips saves teams precious time to work on the creative stuff that is the bread and butter of the agency business.
What’s more, making these data accessible across the entire organization allows sales and project teams to work together in a more tight-knit fashion. As a result, they’ll be able to throw off problems that strangle marketing projects like overdelivery, under-delivery, resourcing droughts and underprepared project teams. More on this below.