White papers

Why Ecosystems Matter: New SPI Research Whitepaper

As disruptive forces strike every industry, leaders are more dependent than ever before on information to provide insights for competitive advantage. In professional services (PS), real-time information has taken center stage as firms look to increase productivity, grow more rapidly and achieve higher levels of profitability.

Read the new white paper from Service Performance Insight (SPI), the industry’s top research firm, to learn about:

  • Why Platforms Matter! Leveraging the Google Platform
  • The Power and Benefits of professional services automation (PSA)
  • VOGSY PSA on the Google Platform
Download the Whitepaper! 


Case Studies

Social Enterprise Goes Social with VOGSY


Being recognized as a Society Changer in McKinsey’s 2016 Report on the Social Enterprise sector means a lot to Specialisterren. The Netherlands-based company provides software test services to major banks and insurers, large retailers and IT companies. But they do it with a twist, because Specialisterren isdetermined to particularly encourage staff with autism to join the company (known as Specialistars).
“Often people with autism are particularly skilled and successful in software testing due to their eye for detail and accuracy, and ability to concentrate intently. But sometimes these candidates are overlooked because they may not
perform so well in interview conditions. At Specialisterren we want to encourage applications from autistic candidates. This is key to our social mission,” said Sjoerd van der Maaden, founder of Specialisterren. Having McKinsey’s recognition is a fantastic validation of the Specialisterren team.

“We set out to prove that people with autism have a unique contribution to make in IT. Our double-digit growth shows us that we are on the right track,” continued van der Maaden. Sjoerd van der Maaden founded Specialisterren in 2008. One of his key focus areas today is ensuring that as the company continues to expand, so does its ability to enhance and optimize the way the business is run: “We need to prove to our people that we have the right environment for them to excel as our business grows. Equally important is our ability to bring full confidence to our customers that we’re delivering the outcomes they need. That means having complete auditability of every step in our service delivery.” The ability to scrutinize every cent of spend and operate on a sound financial footing are topics that are very much required in social enterprises like Specialisterren.



To manage controlled growth, the team at Specialisterren wanted to achieve the following business and operational benefits.

The opportunity to embrace an efficient, accountable way of working was key to ensuring that Specialisterren could follow McKinsey’s advice to social enterprises around the need to make the business scalable. But how could these objectives be met? Sjoerd van der Maaden and his team started to evaluate several different options that might help them meet these objectives. First, they looked at upscaling CRM, but found that possible direction to be too cumbersome and not watertight. Second they looked at implementing greenfield ERP but found the process to be far too lengthy as well as having the potential side-effect of a negative impact on agility. Having rejected both of these routes the Specialisterren team felt like they were out of options.



When designing VOGSY we set out not only to solve the core efficiency problems of a professional services company, we also focused squarely on building an easy, intuitive software solution that service professionals actually want to use. And by incorporating general ledger, project and resource management, time tracking and expenses, it dramatically improves business control enabling customers to achieve profitable growth. “VOGSY has been built with a social-style app interface. This means we bring alerts and updates to your personal timeline on your cell phone when you need to take action. You don’t need to upload or input data, or take any heavy training to start benefiting from VOGSY – if you can use social apps, you can use this,” continued Leo Koster. And being easy to use and implement was absolutely part of the reason why Specialisterren chose VOGSY. Within one month they redesigned many of the processes within the company and were beginning to use the VOGSY KPIs. Within 1.5 months the entire company was using VOGSY. The roll-out was simple and straightforward with one introduction session plus some on-the-job support. Now that the solution has been rolled out across the team, the company is on track to doubling its business securely and feels safe in its choice.



According to Sjoerd van der Maaden: “We love the fact that VOGSY runs in the Google Cloud as a cost-effective app with no capital lock-in. It aligns completely to our vision of buying no technology. And we’re seeing more rewards from VOGSY than we anticipated. Because all information is updated in real time, invoicing can be instant and concise from within the tool. We no longer need to go through the tedious process of monthly information gathering and manual invoicing and this means that our cash flow gets a nice boost too. The feedback so far from our Specialistars is really positive because onboarding is seamless and we’re creating a more engaging environment for them. VOGSY has enabled our staff to perform at their best by having information available to inform, drive, motivate and challenge them. By keeping everyone informed it gives them an opportunity to grow to their full potential. As the CEO it makes my day more effective since I now have real-time trusted data about the company and how it is functioning. I know how things are working. The company is now on track to growing social impact by ‘going social’ and we’re fully in control. That’s a great outcome.”



Case Studies

Organizing for More Impact


A fast growing digital marketing agency had grown over the past 10 years from a small business with 5 employees to over 35 employees. The company’s goal was to continue to grow but in order to do that they needed to drive better cost and financial management by improving time and cost allocation, invoicing, identifying the most profitable clients, pricing of projects and service proposals, and cash flow management.


Their objectives were the following:

● Eliminate duplicate data input into multiple systems

● Streamline billing and payment recovery

● Have one central repository for customer information

● Track delivery costs against budgets

● Provide visibility of performance against KPIs

From their perspective, a performance dashboard integrating all of the information was going to be a vital element to measure key outcomes to improve and grow the business.

“VOGSY is all you need to run your services business from quote to cash. Unlike traditional PSA solutions, we put the professional at the center of technology. VOGSY is your single source of engagement for anything you need to drive the desired outcomes for your clients and for your own business.”

Mark van Leeuwen, CEO VOGSY

Download this case study to get a deeper look.



Case Studies

A Partnership for a Better Future


Kirkman Company is a management consulting firm ensuring successful transformations of public and private organizations deploying expertise in the areas of New Economy, Procurement & Partnerships, HR & Change, Strategic (Out) sourcing, Customer Excellence and Digital Transformation. They were founded in 2000 by three college friends and have grown rapidly including several notable spin off companies. Kirkman is B Corp certified, strategic partner of B Lab Europe and thereby part of an international network of organizations that, besides profit, also strive for a high standard for social and ecological impact, accountability and transparency. It was the company philosophy to give their co-workers the professional freedom they need to drive outcomes when working with clients. Granting more responsibility and providing them with the information they need to make decision – also in the planning and profitability of projects – is very different from many traditional consulting firms. It was this need for enabling Professionals that lead them to VOGSY.



Company manages on a yearly basis around 100 projects for large corporates with their 75+ consultants. Ivar Davids, Co-founder and Managing Partner, wanted one system that would track all of the moving pieces while having the flexibility to allow their consultants to make many of their own decisions. But at the same time the back-office needed to have guidelines and some basic controls to ensure business integrity and continuity. “We need to give our team freedom to maneuver, to be on the track to desired outcomes in a changing environment. At the same time, we need to be sure that our clients’ goals are safeguarded and our own governance standards are met” Ivar Davids explained. ”It is similar with our company philosophy. Our people need access to all relevant info so they can make good and informed decisions, but not everyone should have the ability to manipulate the data so we can maintain the integrity of our business”.

Find out how VOGSY and Kirkman Company tackled these challenges in this case study!



Why Ecosystems Matter: Leveraging the Google Platform for Professional Services Profit.

Learn why Google and VOGSY have emerged as a leading Professional Services Automation platform

“Ecosystems Matter! Now project-based businesses can leverage Professional Services Automation on the Google Platform.”

— Jeanne Urich

SAN FRANCISCO, CA, UNITED STATES, June 5, 2018 /EINPresswire.com/ — A new SPI Research webinar featuring professional services experts Jeanne Urich, Managing Director at Service Performance Insight (SPI Research), Leo Koster, VOGSY Founder and Mark van Leeuwen, VOGSY CEO, discuss why platforms, integration, and structured business processes are critical to grow Professional Services businesses and drive profitability. Register here for the June 19th webinar.

Jeanne looks at why platforms matter and how Google G Suite is becoming a primary platform for Professional Services Automation (PSA) and discusses with VOGSY why it has emerged as Google’s leading PSA solution.

Read More Here