News

Learn the Secret That Marketing Leaders are Using to Drive Efficiency and Profits

When it comes to marketing the times have changed. Learn the secret that marketing leaders are using to drive efficiency and profits from a recent CustomerThink article by VOGSY CEO Mark van Leeuwen.

Excerpt from the article:

Is your marketing team or agency losing hours to gathering business data, correcting billing issues, tracking projects and other administrative tasks? Are efforts to control costs and prevent over- and under-servicing of clients interfering with getting work done?

You’re not alone.

A recent HubSpot survey uncovered data indicating agency owners and senior leaders were experiencing difficulty managing their teams’ time.

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News

The Automated Agency: Taking Care of Business in Marketing’s New Age

With a limited talent pool and competition at its highest, it’s critical for agencies to increase efficiency and profitability. Could PSA be the answer you’re looking for? VOGSY founder, Leo Koster has you covered in this Marketo article.

Excerpt from the article:

When it comes to marketing, times have changed. From advertising to public relations, digital has taken over. Hiring and keeping talent is more difficult and the use of consultants has risen, making capacity planning hard. The growth of project-based work is complicating team utilization and pipeline forecasting for in-house marketing teams and agencies. Even acquiring new clients has taken on a life of its own.

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