This will not be your first job as a technical writer and likely it won’t be your last. It will however be the job where you can have a huge impact on our customers’ journey and our company’s success. We’re a software company. Let’s share an analogy that explains what we need from you:
We have created a Formula 1 race car. No ordinary driver can control such a beast. You wouldn’t get off the line and, if you did, you’d spin out of every corner.
We succeeded in creating a race car that’s controllable, dependable and fun. And fast, obviously, very fast. We’ve come a good way in this ‘Formula 1 for everyone’ mission. We are not there yet!
We need you to create the ‘Owner’s Manual’. The manual that helps any driver instantly and intuitively. So that they can focus on the track rather than the car. Manuals used to just sit in the glovebox forever because it’s lengthy and bulky and boring and badly indexed. No bueno. Putting reading glasses on at 100 MPH just doesn’t end well. It needs to be ‘just there when I need it’. Like a HUD.